About Us

Aonic is a leading technology company specializing in drone solutions and software. Established in 2016, Aonic has expanded its capabilities beyond drone technology, providing comprehensive solutions across various industries such as agriculture, industrial, services, retail, academy and lifestyle. Our mission is to build a future-proof ecosystem of solutions that propels traditional businesses forward by integrating cutting-edge technology and innovative practices.

About the Role

We are seeking a dynamic and experienced Marketing Lead to lead our marketing strategy. The ideal candidate will have strong leadership skills, strategic thinking abilities, and a proven track record in marketing management. This role requires creativity, innovation, and the ability to develop and execute effective marketing campaigns across multiple channels in Thailand.

Key Responsibilities

• Develop and execute marketing strategies aligned with business objectives across agriculture, industrial distribution, and consumer products.
• Lead and inspire marketing team to embrace a growth mindset, driving brand awareness, customer acquisition, and market expansion.
• Enhance Aonic's brand positioning across B2B2C agriculture, industrial distribution, and B2C consumer segments.
• Develop innovative marketing strategies to optimize market penetration and foster a culture of continuous improvement and adaptability.
• Direct integrated marketing campaigns across digital (SEO, SEM, social media), traditional (print, events), and local channels.
• Ensure consistent brand messaging and compliance with regional marketing regulations, adapting strategies to seize growth opportunities.
• Drive digital initiatives including SEO, SEM, social media, email marketing, and online advertising.
• Utilize data-driven insights to enhance customer segmentation and engagement strategies, fostering agile responses to market changes.
• Conduct robust market research to identify industry trends, customer insights, and competitive landscapes.
• Utilize findings to inform strategic decisions, product positioning, and proactive responses to market shifts, promoting a growth-oriented culture.
• Collaborate closely with commercial, business solutions, and operations teams to align marketing strategies with business objectives and customer needs.
• Manage marketing budgets effectively to achieve strategic goals and maximize ROI, fostering resource allocation that supports growth initiatives.
• Analyse campaign performance and market metrics rigorously, leveraging insights to refine strategies and capitalize on growth opportunities.

About You

• Bachelor's or master's degree in marketing, Business Administration, or related field.
• Proven track record in senior marketing roles with team management experience.
• Strong in traditional and digital marketing expertise for Agricultural and/or Agrochemical products is a huge plus
• Proficiency in market segmentation and brand management.
• Strategic thinker with exceptional leadership, communication, and interpersonal skills, capable of fostering a growth mindset across the organization.